Four steps. No agency theatre.
From the first call to a site that is producing work is usually three to five weeks. Here is exactly what happens in each part of it, and how long each part takes.
What happens, and when.
You will know where the project stands at every point. Nothing goes quiet for a week.
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15 min
Free strategy call
We get on a call and I pull your site up live, look at the companies you compete with, and tell you what I see costing you jobs right now.
- You bring
- Your site address and a rough idea of how many calls a week you get.
- I bring
- A live look at your site, a scan of your competitors, one or two ideas.
- You leave with
- A short list of things to fix, whether or not you ever hire me.
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48 hrs
Plan and proposal
If it is a fit, you get one page in writing inside two days: what I am doing, what it costs, when it lands, and what we are measuring.
- You bring
- Any questions. Read it on your own time.
- I bring
- One page, flat price, scope written out in plain terms.
- You leave with
- A quote that holds for 14 days and does not move.
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2 to 3 wks
Build and launch
Design, copy, build, testing, launch. You see it at the end of week one and again before it goes live.
- You bring
- Photos, your service list, and one round of feedback.
- I bring
- The full build, tested on a phone before anything else.
- You leave with
- A live site, your domain connected, and 14 days of fixes.
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Ongoing
Keep it working
Ads get worked on weekly and the site gets looked at monthly. You get a written recap that a person wrote and a call to go through it.
- You bring
- Fifteen minutes a month.
- I bring
- Bids, keywords, creative, and page changes based on what happened.
- You leave with
- A report in plain terms and a number you can check.
What people ask before signing.
If yours is not here, ask it on the call.
How soon can you start?
If we agree on scope this week, the build usually starts the following Monday. I take a small number of projects at a time so nothing sits.
Am I locked into a contract?
The website is a flat one time fee. Ads run month to month after a three month minimum, and that minimum exists because a campaign needs 30 days to gather data, 30 to act on it, and 30 to settle. Judging month one is judging setup.
I already have a website. Do I need a new one?
Maybe not. We look at it together on the call and decide whether it is worth repairing or rebuilding. Sometimes the honest answer is that the site is fine and the problem is somewhere else.
Who actually does the work?
I do. There is no team behind me and no work sent offshore. That is the whole reason the price is what it is.
Do you only work with HVAC companies?
Right now, yes. One trade means I know the problems, the vocabulary, and the objections, and it means I am not learning your business on your money.
You are in Spotsylvania. I am up in Fairfax.
All of it is delivered remotely, so the drive does not come into it. I work with companies across Northern Virginia and I am in the same state and the same time zone as you.
Can I get the website without anything else?
Yes. Every service stands on its own. The site is usually the place to start, because that is where the money is already being wasted.
What does the free call actually involve?
Fifteen minutes. I open your site on the call and go through it with you. There are no slides and no deck. If it is not a fit I will say so.
Step one is free and takes fifteen minutes.
Everything after it only happens if you want it to. No commitment past the call, no retainer to start.
Nothing to sign. Nothing owed if you walk away.